Здоровье полости рта и лечение зубов

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Applying Marketing Tools in Dental Practice: The Case of Greek Dentists

Marios Dobros, Korina Katsaliaki

Introduction: Dentists who run their own business must be much more than specialized doctors. They need to exhibit managerial and marketing skills. This study explores the use of the 7ps marketing mix in the Greek dental practice. Methods: The questionnaire survey was conducted on 111 dental office owners. Results: The results reveal that Greek dentists have not yet fully exploited marketing tools for promoting exposure of their service to increase their customer base, such as online marketing, use of reminders, educational lectures. Discussion: It is proposed, that incorporation of marketing and management courses in their University curriculum may have a profound impact on the optimization of their operations and the quality of service offered to patients.